You’ve probably heard these stories before. There’s the proud janitor at NASA who tells President Kennedy that he isn’t just sweeping up; he is helping put a man on the moon. And the gung-ho stonemason who tells architect Christopher Wren that he isn’t just hammering rock; he is building a cathedral to God’s glory. The stories are popular, even though they probably never happened. And they get told and retold to support the power of purpose. It’s the subtext that bothers me. Invariably, the moral of these stories is that employers (a label that literally defines the rest of us…

The benchmark indices posted their biggest single-day gains in nearly seven weeks, amid supportive global markets and sharp gains in index heavyweights Reliance Industries (RIL) and HDFC Bank. Ending its four-day losing streak, the Sensex surged 748 points, or 2.03 per cent, to end at 37,688. Recouping all the losses made in the previous session, the Nifty50 index rose 211.25 points, or 1.94 per cent, to end at 11,102. Both the indices gained the most since June 18. More than three-fourths of the index gains, however, came from RIL and HDFC Bank. Shares of RIL jumped…

Grab this bundle while it’s on sale today.Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. August 3, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Organic search traffic, that is, online traffic that comes from search engines, comprises 53 percent of all traffic on the Internet. If there are…

The Insurance Regulatory and Development Authority of India (Irdai) launched the Arogya Sanjeevani Health Insurance Policy on April 1, 2020. The main objective of the plan was to make insurance more accessible, affordable and less confusing for policy buyers. Irdai allowed several insurers to launch this policy on July 7, 2020. What is the importance of Arogya Sanjeevani Health Insurance Policy? The policy aims to standardise health insurance in India. Policy documents and their wordings are, more often than not, confusing for the customers. Irdai wanted all companies to offer plans…

Leading stock exchange BSE on Monday reported a 21.4 per cent decline in net profit at Rs 32.48 crore in quarter ended June 30, 2020. The exchange had posted a net profit of Rs 41.32 crore in the year-ago period, BSE said in a regulatory filing on the NSE. Total income declined to Rs 162.11 crore in the quarter under review from Rs 165.97 crore in the corresponding quarter a year ago. “BSE’s shift of expiry of weekly contracts from Thursday to Monday has been very well received by…

Balance obeying the data and knowing when to take risks. August 2, 2020 5 min readOpinions expressed by Entrepreneur contributors are their own. When it comes to product marketing strategy, brand loyalty has a significant impact on individual purchasing decisions, but ultimately it is the products that create an overall impression. Brand marketing is an important component in raising your brand’s prestige and overall favorable perception, but customers want to be part of the picture and feel that advertising is as much about them as it is about the brand. Smart product marketing engages consumers and focuses on products…

Using a credit card has become a habit for many, as it’s easy to make several transactions using a single card rather than carrying cash. However, with the ease, there is also a risk just in case you misplace your card. What’s important is to know the steps that you must take just in case the card is lost. Here’s what you can do: Inform the issuer immediately Time is of importance in the scenario of a lost card — someone in possession of the card could potentially make…

Weak demand and favourable weather across the major producing region is expected to keep prices under pressure…