This Email Marketing Tool Can Increase Your Engagement Without Increasing Costs

A lifetime subscription to Kirim Email is just $40.Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. August 1, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Email marketing is still the most popular, budget-friendly, and effective method of digital marketing. As such, it should be an integral part of…

Women power to steer two of three beleaguered PSU non-life insurers

Women power will be steering forward two of the three beleaguered government owned non-life insurers, said industry officials. The central government has decided to appoint S.N. Rajeswari, General Manager, New India Assurance Company Limited as Chairman-cum-Managing Director (CMD) of Oriental Insurance Company Ltd. The formal orders are expected to be issued soon. Once Rajeswari, a qualified Chartered Accountant, takes charge at the Delhi-based Oriental Insurance then she will be the second woman to head a public sector general insurance company. The first woman to head a government…

ATF price hiked 3 pc; no change in LPG, petrol, diesel rates

Jet fuel or ATF price on Saturday was hiked by 3 per cent, the fifth straight increase in two months, while there was no change in rates of cooking gas LPG, petrol and diesel. Aviation turbine fuel (ATF) rates went up by Rs ?1,304.25? per kilolitre or 3 per cent in the national capital to Rs 43,932.53 per kl, according to a price notification of state-owned oil companies. ATF price was last hiked by 1.5 per cent or Rs 635.47 per kl, on July 16. This was the fifth straight increase…

The Top Four Mistakes Beginners Make With Their First Facebook Ad Campaign

July 30, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. If you haven’t yet started Facebook ads, it’s high time you do. Recent statistics from Hootsuite show that the average Facebook user clicks on 11 ads per month. Although many believe Facebook is on the decline after last year’s privacy violations came under scrutiny, it still makes up for 40 percent of annual digital display advertising revenue, according to the Pew Research Center. That’s second only to one: Google.  With all the opportunity from a Facebook ad campaign, it’s a preferred avenue for new business owners…

The urgent need for sophisticated leadership

In the 2019 PwC Global Crisis SurveyPDF, 69 percent of respondents said they expected a global crisis in the next five years, most likely due to a financial meltdown or technology failure. Little did they know how prescient they were. Just nine months after the survey was released, an entirely different and unexpected medical and public health crisis — COVID-19 — has fundamentally altered the world. If driving change in the uncertain and turbulent environment that existed at the beginning of 2020 was a complex challenge, the degree of difficulty has now been ramped up significantly. As we recently noted…

Declining FD rates not a driving force for retail investors: Sebi official

The falling fixed deposit rates of banks should not be a driving force for retail investors to put their money in the capital market, and they should revalidate their investment strategies carefully during the current COVID-19 crisis, a Sebi official said on Friday. The Securities and Exchange Board of India is continuously working to make the capital market safe and protect the interest of retail investors, he said. Retail investors need to “revalidate their strategies carefully” to invest in the capital market amid the coronavirus crisis and decreasing bank deposit rates,…

Make This Pandemic the Reason You Publish Your First Video

July 30, 2020 7 min readOpinions expressed by Entrepreneur contributors are their own. The pandemic has had devastating effects worldwide. You know this. I know this. We all know this. It has affected every area of life for billions of people and, for many of us, doesn’t seem to be ending anytime soon. The sad reality is we all know at least one local business that couldn’t sustain the catastrophic loss and made the heartbreaking decision to close its doors permanently. During this time, we’ve seen many service-based businesses transform day-to-day operations and products, or pivot entirely, in order…

Covid-19: Govt gets 131 claims under insurance scheme for health workers

The central government has received 131 claims under an insurance scheme for healthcare workers engaged in COVID-19 related duty and payments have already been made in 20 of them, an officer said on Thursday. The claims are coming in a bit slow as families are initially in a state of shock when a death occurs and, therefore, it takes time to do the necessary paperwork, Officer on Special Duty in the Health Ministry Rajesh Bhushan said at a press briefing. “Under the scheme, we have received 131 claims. Out of these…