July 20, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. Even when the country starts opening up in earnest, people may continue staying at home more often out of an abundance of caution. The nationwide shutdown has necessitated some creativity for business owners, who must pivot their marketing efforts. How does your product or service serve your consumer when they’re at home? How can you alter your marketing message to meet them where they are now? It will look different for every company, but a good first step is to consider your target-customer alias and what…

When you hear the word work, what comes to mind? Is it an office or another type of work site? For many people, that’s the case. They equate the concept of work with being at a physical location. Working with businesses on issues involving gender equality, flexibility, work–life balance or integration, and other best practices, I often find that many managers, sometimes subconsciously, still think of work as a place someone goes to. They’re aware it’s possible to get work tasks done remotely. But many are distrustful of telework. They believe they can only be sure their team members are…

The Securities and Exchange Board of India (Sebi) on Monday issued guidelines for the collection of upfront margins from clients, which the broking community said would put an end to leveraged intra-day trading and make a huge dent in trading turnover. The regulator has asked brokers to collect upfront so-called value at risk (VaR) margin and extreme loss margin (ELM) even for trading in the equity cash segment. This will be implemented in three phases starting December 2020 where brokers will be penalised if margin client to clients is more than 25 per cent of VAR+ELM.…

July 17, 2020 6 min readOpinions expressed by Entrepreneur contributors are their own. Developing a reputation as an expert in your line of work is a surefire way to bring in more business. But how do you go about getting people to see you as an authority in your field? You could earn a Ph.D., but that is time consuming and expensive, and you would still have to find a way to let people know about your hard-earned credentials. Or, you could offer to be interviewed on the nightly news if there’s a need for someone with your knowledge,…

Amid spurt in Covid-19 cases in the country, Corona Kavach health insurance policy has evoked good response within days of its launch by almost all insurers. Corona Kavach, which was launched on July 10 and is being offered by both general and health insurers, is a standard health insurance policy created to meet the treatment requirements for coronavirus. The term of the policy ranges from three-and-a-half months to nine-and-a-half months, with maximum insured amount at Rs 5 lakh. The Insurance Regulatory and Development Authority of India (Irdai) has given a…

Firm global cues due to strong demand from China along with talks of increase in import duty in India could keep the prices firm in near term…

Connect better with target audiences with these premium graphics, templates, and more.Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 18, 2020 2 min readDisclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Most humans are visual by nature. That’s why content marketing and social media are so image-based. When people hear information,…

The Income Tax department has added new features in 26AS Form to help taxpayers in filing returns. The new features include information on high value financial transactions of assessees such as credit card payments, purchase of shares, debentures and mutual funds, cash payment for goods and services. The new variant of 26AS Form will have taxpayers’ details as specified statements of financial transactions (SFTs) in various categories. This Form is an annual consolidated tax statement that one can access from the income-tax department’s website using permanent account number (PAN).…