What’s Clubhouse, and How Can You Use It to Develop Your Enterprise?

March
23, 2021

6 min learn

Opinions expressed by Entrepreneur contributors are their very own.

You’ve got doubtless heard some buzz about Clubhouse, a brand new social media app that is invitation-only and designed for actual time connection. However do you know it presently has 10 million customers? Ten million customers…for an app that’s presently solely accessible for iOS. Ten million customers for an app that isn’t even open for everybody. That’s proper. It’s important to have an invite to make use of Clubhouse. In truth, once I wrote this text, there have been 2,794 listings on Etsy for Clubhouse invitations on the market (which, by the best way, you most likely should not purchase). 

So what’s Clubhouse, and what can it do for your enterprise?

Clubhouse is a reside audio app that’s a delightfully unusual mixture of one thing that sounds prefer it could possibly be terribly boring however is actually completely fascinating. It’s sort of like a podcast, and it’s sort of like being allowed to pay attention to another person’s cellphone name. Principally, Clubhouse lets customers create rooms and golf equipment throughout the digital house. Every room is an occasion — an audio-only dialogue amongst customers. These discussions will be scheduled or may pop up unannounced. Discussions can interact just some individuals — like in an interview format, the place different customers merely pay attention in — or the discussions can contain many customers. These rooms and golf equipment are primarily based on searchable themes and key phrases that permit customers know what unites a bunch or occasion. And there’s yet another necessary characteristic of Clubhouse: The conversations aren’t recorded by the app. So a distinction between Clubhouse and a podcast is that you will need to pay attention reside, because the discussions aren’t archived.

Confused but?

Let’s take a look at some examples of common teams and occasions to know how Clubhouse works, after which we’ll take a look at some methods wherein you should utilize Clubhouse to develop your enterprise.

Associated: How Clubhouse Is Creating Unprecedented Alternatives and Entry

Daymond John, of Shark Tank fame, runs a well-liked Clubhouse membership known as “If You Wish to Be Wealthy, Assume Like This!!!” The membership holds occasions with titles like “Failures which have Fueled Success.” Katherine Lynn, who based the job utility platform NextSteps, heads the Ladies Founders Membership, which has roughly 70,000 members and hosts friends who focus on matters of curiosity to girls entrepreneurs.  Principally, no matter your curiosity, no matter your trade, you’ll find golf equipment and occasions with conversations that may inform, encourage,and join you to others in your area.

Because the Clubhouse membership continues to develop, what are some methods you’ll be able to capitalize on this new platform to develop your enterprise?

Networking  

The obvious advantage of Clubhouse is connecting with extra individuals in your trade. Insider perception is efficacious in numerous methods – recognizing and discussing traits, broadening views,and benefiting from shared knowledge. By listening to and collaborating in occasions, you’ll increase your community.

Associated: 5 Methods to Community on the Clubhouse App

Positioning your self as an trade skilled

A giant element of rising your model is establishing you and your organization as class leaders. The potential for gaining better publicity by way of Clubhouse is nearly limitless. Sharing your expertise and perception with others in your trade will help construct your status as a thought chief.

Associated: Ought to Entrepreneurs Be part of the New Social Media App Clubhouse?

Holding digital occasions

Along with B2B networking, you may as well use the Clubhouse platform to interact with potential prospects by conducting digital occasions. Your retail specialty shoe retailer might promote a reside dialog with the designer of a brand new athletic shoe, wherein prospects might get solutions and perception into the shoe designing course of. Your accounting enterprise might host an occasion about little-known tax deductions that may save purchasers cash. A web based seed vendor might have a weekly Q&A with a grasp gardener. Bear in mind: Your trade contacts are shoppers, too. The potential for buyer engagement is totally monumental.

Discovering (or changing into) a mentor

Not each entrepreneur is fortunate sufficient to have a mentor they meet and join with in individual. Clubhouse presents an awesome platform for connecting with individuals who will problem you, encourage you and maintain you accountable. The power to get skilled recommendation is a large asset if you’re rising a enterprise, and sharing your experience with others may give even seasoned enterprise house owners contemporary views. Mentoring advantages each events, and Clubhouse is a good way to attach with individuals and set up mentoring relationships. 

Associated: Why Is Social Community App Clubhouse Breaking the Web?

Getting reside suggestions

Most entrepreneurs I do know are continually producing new concepts. A few of these concepts are nice. Others are horrible. Most are someplace in between. One of many nice advantages of Clubhouse is that you just’ll have a community with whom you’ll be able to kick round concepts. Having individuals in your trade present instantaneous enter will help you refine your concepts in real-time.

Discovering buyers

Working a enterprise prices cash, and never everybody will get a spot on Shark Tank. Clubhouse is yet another manner you’ll be able to join with potential buyers, good your pitch and presumably even shut the deal.

Begin asking round. Discover a contact who’s an early Clubhouse adopter and ask for an invite to hitch. When you’re a member, become involved. Drop into rooms, take heed to conversations, ask questions and share your experiences. Discover methods to attach your enterprise and your model with other people in your trade and potential purchasers. Bear in mind, although, the app isn’t actually about making gross sales. It’s about listening and contributing to necessary conversations in your area. The networking and brand-building are nice alternatives that occur to return together with the connections you’ll make and the data you’ll purchase as you expertise Clubhouse.

Associated: The way to Get Invited to Clubhouse