December 30, 2020

4 min read

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Since the proliferation of online , has become a staple of any good plan. While not all depend on Internet ads, they do represent a large portion of online promotion and marketing strategies. In any case, having an online presence, whether in the form of ads, , blogs, or any other means, is essential in today’s business environment.

According to marketing expert Dylan Vanas, “Having a stellar online presence is no longer a luxury, but a necessity.” So, what can you do to ensure that you maintain an online presence? How can you build practical marketing skills? What can you do to get the most out of your ? Most importantly, what is a good marketing strategy that can meet the demands of the modern era?


Calendar year 2020 will be remembered for the major shifts caused by the pandemic that led to the Reserve Bank of India’s urgent steps to ensure financial stability. The year also saw the failure of large financial institutions.

The central bank allowed a moratorium (payment holiday) on dues for six months, while raising the insurance cover for bank deposits by 5x. Besides, the use of digital channels for banking saw a sharp rise.

While lenders create a hype around the services offered on digital platforms, customers think otherwise, given that frustration due to the quality of service has only increased, over the years.

Complaints on ATM/debit card usage, as well as mobile and e-banking, top the chart.


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Equity benchmark indices Sensex and Nifty scaled fresh record highs on Tuesday, extending their bull run for the fifth straight session on the back of gains in banking and IT stocks. The Sensex settled with gains of 259.33 points, or 0.55 per cent, at a new closing high of 47,613.08.

Starting off on a bullish note, the 30-share index went on to hit its all-time intraday high of 47,714.55 before paring some gains.

Likewise, the NSE barometer Nifty ended higher by 59.40 points, or 0.43 per cent, at a fresh closing high of 13,932.60.

Intraday, the 50-share Nifty marked its all-time record at 13,967.60.

“Financials helped key Indices to close the day well into positive territory with the broader seeing demand for gas stocks. The day also witnessed up moves in names that are not usually